The New Stack Podcast

User Journey & Developer Persona, with Dormain Drewitz, Sr. Director of Product Marketing at Pivotal

Episode Summary

The user journey evolves at many levels, says Pivotal Software Senior Director of Product Marketing Dormain Drewitz. "There's a couple of different user journeys that are really happening. You've got user journeys at the developer level, you have user journeys at more of the platform, engineering level, and the teams that are operating and building the platforms, and you have user journeys kind of at the business level and what does that mean for lines of business and their whole relationship to software?" During a podcast with TNS Founder & EiC Alex Williams at Cloud Foundry Summit Europe, Drewitz discussed not only the user journey, but the evolution of the developer persona itself. In particular, how developers can learn from those that came before them. Watch on YouTube: https://youtu.be/HeZd6J4TsKc

Episode Notes

The user journey evolves at many levels, says Pivotal Software Senior Director of Product Marketing Dormain Drewitz. "There's a couple of different user journeys that are really happening. You've got user journeys at the developer level, you have user journeys at more of the platform, engineering level, and the teams that are operating and building the platforms, and you have user journeys kind of at the business level and what does that mean for lines of business and their whole relationship to software?"

During a podcast with TNS Founder & EiC Alex Williams at Cloud Foundry Summit Europe, Drewitz discussed not only the user journey, but the evolution of the developer persona itself. In particular, how developers can learn from those that came before them.

Watch on YouTube: https://youtu.be/HeZd6J4TsKc